5. Sophisticated marketing technique such as retargeting is made easy using PPC advertising
Retargeting (remarketing) is among the most effective marketing techniques to beef up your conversions. It involves creating strong marketing campaigns to target consumers who visited your website but did not convert. Google Adwords can help you with retargeting by giving you a code (cookies) that allows your website to track those customers that visited your site but did not buy anything. After tracking those customers, you can formulate targeted marketing strategies that promise your customers incentives if they revisit your website and buy products and services.
Pay Per Click Advertising is a marketing strategy that can work on any kind of business, but small-scale businesses need it more. You can use PPC advertising for selling products online, raise your online business awareness or generate quality leads from Google or social media.